Wellness Sector and Hamam Past and Present

The term Wellness, meaning ‘well-being’ in Turkish, was coined by Dr. Compiled by Hallbert L. Dunn in a book called high-level wellness published in 1961. Wellness viewed promoting physical and psychological well-being as a healthy life process, essentially referring to holistic medicine. Wellness and SPA centers appear as a temperament, a tendency, loving ourselves to increase our self-respect. If we say that the soul, brain and body harmony, that is, a good integration, it turns out that wellness has an indispensable place in people’s lives.

‘Balneotherapy’, i.e. the healing of people, especially in hot springs, by using water and bathing methods, is one of the oldest treatment methods in the history of humanity and is a source especially in modern SPA applications. When we travel through the deep past of history, the therapeutic power of water was mentioned in Babylon, Egypt, Greece, Israel, Persia and China. The Babylonians invented hot and cold compresses and stream baths. They dedicated these water rites to the Goddess Ea, whom they believed lived in the waters. The rites of baptism and purification, which we see in many religions, were practiced by the first Israelites. They thought that the devil sent diseases to punish sinners and therefore they removed the tradition of water and baptism.

Early Indian medicine also believed that water had a miraculous and spiritual healing power, and water was identified with Goddess Varuna in Hindu belief. B.C. In the 500s, scientists in Greece were meeting in open baths with hot and thermal water; These were meeting points and places where they talked philosophy. The world’s most famous doctor, Hippocrates, followed the cult of Asclepios, the god of healing, and recommended both hot and cold baths to people.

The Greeks and Romans believed that there was a connection between personal hygiene and health, as seen in most other religions such as Christianity. The difference of the Romans is that water is a part of their social life. In Roman baths, cold water baths (fridarium), warm water baths (tepidarium) and hot water baths (caldarium) came together. Between the years 14-37 A.D., a doctor named Celsus, who ran a practice in Rome, used cold water to remove edema in the body. In the 8th century, Muslims developed their own cleaning approaches and built Roman-like baths in Western Asia.

From the Ottoman period to the present, the Çerge Hamam has brought the steam bath tradition. They harmonized this tradition with the Roman bath. The baths, which mean a bath that radiates warmth in Arabic, are divided into camegah (undressing section), coldness, warmness and warmth. Today, the baths adapt to the modernization of the city and invite us to the historical calmness.

In terms of Wellness in Turkey, our difference compared to the care diversity in the world is that we have Hammam care. Turkish bath arouses curiosity in all other nations. Sea, sand, sun, golf and experiencing a Turkish bath other than congress are among the reasons for people to travel. Turkish Bath, with its mysticism and captivating history, is the focus of attention of the citizens of other countries; It has taken us one step further in the wellness industry.

When we examine the world, we see that the market share of the Global Wellness economy is over 150 billion dollars. Not only treatments with water, other SPA treatments, cosmetics, skin and body treatments, one-to-one private training, yoga, fangotherapy, new trend hammam treatments and wellness therapies that play an active role in hotel concepts, stone therapy, aromatherapy treatments, manual therapies, Thai With applications such as massage, many trend applications in the sector have met with different presentations according to the tastes of the people. When the Ministry of Health data for 2018 is analyzed, as of the end of the year, Health Tourism passenger movement in Turkey has reached 30 million people.

Therefore, even these figures alone show the importance of a sector with such a heavy human traffic. Especially when we examine the 10th 5-year development plan of our country, the following points come to the fore;

  • Creation of a bed capacity of 100 thousand in thermal tourism (especially correct bath care and brand rituals, which is possible in Turkey),
  • Treating an average of 750 thousand medical foreign patients,
  • Providing therapeutic services to approximately 600 thousand of 1.500 thousand tourists in thermal tourism,
  • 3 billion dollars of income from thermal tourism,
  • To be in the top 5 in the world in medical tourism and to earn 5.6 billion dollars,
  • Aiming to exceed 10 thousand bed capacity in advanced age tourism.

In order to manage the SPA and Wellness sector correctly, it is necessary to determine the needs in the market correctly. When making a hotel investment or drawing a SPA architectural project, one should think about the operation. Call us to benefit from our sectoral experience, because SPA consultancy is a sensitive business…

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